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The Definitive Guide to Social, Mobile Customer Service

Chapter 1: The Era of the Customer

The customer has never been more empowered, or your brand more vulnerable. Authenticity and humanity are values every brand needs. In the first chapter of the Definitive Guide to Serving the Social, Mobile Customer, learn:

  • What Humanity at Scale really means
  • The evolution of social from public to private channels
  • How to avoid collision between marketing and service internally