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Social Media Political Trust Index

Trust is the most often used word when it comes to the political landscape in the UK and in the US. Social media is one way companies build trust and enhance their relationship with their customer. We took a look at the upcoming UK general election and did some analysis of the social traffic around the issues and the political figures. So, are the UK political parties learning anything from the world of business when it comes to selling themselves to the electorate?


    Has Cameron peaked too early?

    The first highlighted section above shows social media activity during the second TV debate broadcast. Cameron doesn't participate but he dominates social media in the aftermath. The second section shows The Russell Brand factor - following Miliband's kitchen interview with Brand, social media turns its attention to the Labour leader.

    Latest: And then there were three

    Up until yesterday David Cameron was getting the most attention on social media (positive, negative and neutral). Ed Miliband has now overtaken him. Social media has lost interest in Nigel Farage whilst Nick Clegg and Nicola Sturgeon are neck and neck - in there being no discernible change in interest in either of them on UK social media today.


    Brand awareness

    Notorious for his 'don't bother to vote' stance, Russell Brand has really stirred things up on the social landscape of the UK election. At the beginning of the week following Brand's endorsement of Miliband - sentiment and discussions about the Labour leader got a noticeable lift. Initially criticised for agreeing to an interview with Brand it now looks as if Miliband's gamble might have paid off.


    David Cameron is the 'noisiest' leader on social

    Tory leader, David Cameron is dominating the conversation on social media in the run-up to the election. But that's just being talked about. It doesn't mean he is getting the most support - just the most attention. The sentiment behind what is being said is even more telling... 


    But Ed garners the most positive sentiment

    When it comes to positive vibes the Labour leader seems to be doing better than his rivals right now. We have already identified that this is probably largely down to the endorsement of Russell Brand on Youtube. However, Miliband needs to sustain this trend. He may have peaked too early - sentiment can change on social with one word out of place when it comes to politics. 


    Male conversation 

    Men have the most to say when it comes to politics and the final stages of the election in the UK - the most to say on social media, that is. When the big guns fell silent at the end of the final TV debate among the main party leaders the noise on social media grew louder and began to echo the gunfire. Ed Miliband is ahead of Cameron and Clegg when it comes to male attention. Cameron and Clegg also get more attention in terms of positive sentiment from women. Maybe Miliband's interview with a female fashion vlogger will change that. 

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