Up until yesterday David Cameron was getting the most attention on social media (positive, negative and neutral). Ed Miliband has now overtaken him. Social media has lost interest in Nigel Farage whilst Nick Clegg and Nicola Sturgeon are neck and neck - in there being no discernible change in interest in either of them on UK social media today.
Notorious for his 'don't bother to vote' stance, Russell Brand has really stirred things up on the social landscape of the UK election. At the beginning of the week following Brand's endorsement of Miliband - sentiment and discussions about the Labour leader got a noticeable lift. Initially criticised for agreeing to an interview with Brand it now looks as if Miliband's gamble might have paid off.
When it comes to positive vibes the Labour leader seems to be doing better than his rivals right now. We have already identified that this is probably largely down to the endorsement of Russell Brand on Youtube. However, Miliband needs to sustain this trend. He may have peaked too early - sentiment can change on social with one word out of place when it comes to politics.
Men have the most to say when it comes to politics and the final stages of the election in the UK - the most to say on social media, that is. When the big guns fell silent at the end of the final TV debate among the main party leaders the noise on social media grew louder and began to echo the gunfire. Ed Miliband is ahead of Cameron and Clegg when it comes to male attention. Cameron and Clegg also get more attention in terms of positive sentiment from women. Maybe Miliband's interview with a female fashion vlogger will change that.