(Amman, October 6, 2015) – Wunderman Jordan, the largest marketing communication agency in Jordan and the leading provider of social media services in the Middle East, announced its partnership with Conversocial, the leading global provider of social media customer service solutions.
“Wunderman’s diverse expertise is based on the global heritage of using data and insights to develop relevant and engaging ideas to connect brands with consumers,” commented Michael Zeiler, Managing Director of Wunderman Jordan. “This new regional partnership with Conversocial will allow Wunderman Jordan to provide better insights on consumer behavior and social media needs, thus establishing the best possible foundation for developing world class leading social media services for our clients. As the Middle East’s premier social media hub for over 25 international and global brands, we at Wunderman Jordan are pleased to offer our clients Conversocial’s technology-supported social media customer services under the highest global standards.”
In the Middle East, social media has matured rapidly over the past several years, becoming a credible and significant channel for major brands to interact with and support customers in a more engaging and efficient manner.
Initially, Wunderman Jordan will be providing Conversocial’s pioneering services to its key client, Orange, with plans for other clients to follow shortly. With over 1 Million followers on Facebook, Twitter, Instagram, and Pinterest, Orange has cultivated one of the largest social media communities in the Kingdom.
”As a brand that is staunchly dedicated to innovation, Orange is looking forward to step into the next level of Social Media by leveraging on the insights and expertise provided by Wunderman and Conversocial, providing our consumers with a globally leading customer experience on our social media platforms,” explained Orange Jordan’s Brand and Communication Director, Touleen Barto.
Wunderman Jordan’s Digital Director, Relja Jovic, noted that in terms of social media, Jordan offers a very mature market, with more than 89% of the nation’s population having access to the Internet on different channels, 80% of which consists of users of social media networks. This percentage, he explained, considerably increases when it excludes members of the population older than 45 years, only 65% of whom are on social media.
“The statistics demonstrate unequivocally that social media is an extremely important channel of interaction with customers, not to mention a key element in providing a stellar customer experience with robust customer support,” noted Jovic. “We have chosen Conversocial due to its superior platform for profiling users and organizing conversations, which will be of great value given that Wunderman Jordan manages an online community of more than 3 Million people on a daily basis. “
Wunderman is a globally leading digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 170 offices in 60 countries. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at www.wunderman.com.
Wunderman Jordan operates under the MENACOM Group, part of the WPP and Y&R brands. With its headquarters in Dubai, MENACOM is the Middle East and North Africa's leading communications conglomerate. The group includes communications and digital specialist Wunderman; advertising agencies Y&R and Intermarkets; public relations firms ASDA’A Burson-Marsteller; and media specialist firm MEC. With over 1,200 employees in its network of 57 offices, MENACOM provides marketing communications services in 17 countries across the MENA region.