Conversocial’s record-breaking second quarter marks significant US growth and highlights escalating business migration to a ‘social first’ environment.
July 15th 2015: Conversocial’s (conversocial.com) second quarter success has consolidated its position as a market leader in social customer service.
Its ‘social first’ approach to business, and a host of high-end deals put the New York based company on track to be the dominant provider of social customer service software. New capabilities are also ready for launch in Q3.
New US customers in Q2 include: ConEdison, Charter Communications, Blink Fitness and Hyatt Hotels & Resorts. Conversocial has also significantly expanded its relationship with existing clients, Google and Sprint, by adding new lines of business at Google and extending its social care program with Sprint’s pre-paid businesses, Virgin Mobile and Boost Mobile.
New capabilities mean companies will benefit from Conversocial’s unique new location based functionality, which uses geo-tagging to engage with customers on Instagram. “This takes in-bound customer service to a new level,” says Conversocial founder and CEO, Joshua March. “It goes beyond hash-tagging by identifying and engaging with customers by their location. This gives brands a chance to insert themselves into relevant conversations on Instagram rather than waiting for customers to come to them.”
According to March this is the year social becomes unstoppable as the most effective customer service channel available. “Business needs to do far more to win consumer trust in its brands” he says. “Social as a customer service channel provides the solution. It is now on the frontline, converting real time, intimate customer engagement into strengthened, sustainable customer loyalty.”
March also suggests that this ‘transparency’ is creating a major opportunity for openness which helps build brand loyalty. “The customer owns social and through it even the most senior members of a company are drawn towards the center of the social mix. This is a ‘win win’ for business. Social engenders a sense of genuine engagement between the customer and the company.”
The significant number of high profile retail banks adopting Conversocial technology in Q2 further highlights this drive by business for greater customer engagement. These include: The Cooperative Bank in the UK, Capitec Bank of South Africa, The Allied Irish Bank and the National Commercial Bank of Saudi Arabia.