Turn Instagram Messaging into a new performance marketing channel, driven by two-way communication.
Instagram opens up additional opportunities for businesses to reach more audiences. There are 1bn monthly active users who come to Instagram to be inspired and discover things they care about.
Reach a younger more affluent audience
As of October 2020, 33% of Instagram’s global users are aged between 25 and 34 years. In total, over two-thirds of total Instagram audiences are aged 34 years and younger.
Engage across the buyer journey
Inspired by images on Instagram’s feed and stories, people explore meaningful conversations with businesses throughout the customer journey from visual discovery and pre-purchase inquiries, to post purchase services and advocacy.
Collaborate internally to maximize CX
Easily route different messages to the correct teams at each stage of a buyer’s journey, ensuring marketing or sales are only handling conversations relevant to them.
Brands can now respond to Instagram DMs, story tags, and comments directly within the Comnversocial Agent Workspace, providing seamless and convenient experiences for consumers and improved brand efficiency. Whatsmore Instagram Messaging is packed with service-rich features. For example, Quick Replies present the customer with a set of buttons in-conversation for the user to reply with. Whereas Ice Breakers — that appear when a customer interacts with your brand via Direct Message (DM) — present to the customer a brand defined menu of frequently asked questions. Both improving the customer experience and issue resolution time.
Facebook has packed Instagram with a host of sales and marketing capabilities. The most notable is Instagram Shop, a mobile-first shopping experience that allows businesses to easily create online and customizable storefronts on Instagram. Checkouts on Instagram also allows businesses to sell their products directly. Consumers can purchase products that they discover securely and seamlessly using Facebook Pay, without leaving the app.
Messaging allows customers to begin conversations when and where it's convenient for them, pausing when needed, and seamlessly picking up where they left off, just as they would when texting friends or family. Soon they will be able to do this over different messaging apps also. Facebook is currently merging Messenger and Instagram, which will make it even easier to connect with brands, no matter what app you use.
Conversocial is a beta developer partner working with Facebook to provide these personalized, scalable experiences on Instagram. Reach out to our team today to get started.