In the past, social customer service was new and relatively unknown. However, this mindset has changed and it is now essential that brands are able to understand and quantify the impact of their social customer service operations.
But successful measurement models still present a number of unique challenges for companies. During this bite-sized 20-minute webinar we shared best practices for quantifying the impact of social customer service, providing insight on:
– Measuring the performance of your social customer care team
– Making meaningful comparisons with more traditional customer service metrics
– Using social data to optimize operational efficiency
| Andrey Grigoryev
Social Strategy Director, Conversocial