Delivering a high quality social customer service experience in online banking
ING DIRECT, part of ING Group, is the largest online bank in the world. In Spain, it deals with more than three million clients, of whom one million have chosen the brand as their main bank. Discover how ING DIRECT España uses Conversocial to:
Prioritize genuine customer service issues
Maintain conversations with customers
Deliver a service that matches the brand's reputation.