Offer your customers a continuous thread of conversations with real-time, personal interactions that span every point in the customer journey: from purchase, confirmation, to support. As many social customers now prefer private conversations, the format has changed from mass venting sessions on social, to meaningful engagements seeking help and resolution.
Mark Zuckerberg, Chairman and CEO, Facebook
There are certain interactions that customers can find painful. Ever changed an airline ticket? Complicated processes for most of these already unpleasant queries doesn't help. Go to a website, create an account, follow the email thread...this is the epitome of effort for the mobile-minded customer who has the world at her fingertips.
Facebook Messenger Customer Care removes the effort from your customer relationships, decreases the constant barrage of service emails and puts the entire customer relationship in context in one thread - perfectly suited for our mobile first culture.