In the last year alone the customer service landscape has evolved significantly, truly undergoing its own digital transformation. The maturation of digital channels, and the consumers that use them, has given rise to the natural evolution of social messaging. Social messaging is a true disruptive opportunity for brands and will continue to be so throughout 2018!
Wherever you sit in customer care or marketing, you know of the growing importance of customer experience when it comes to increasing your brand’s competitive edge. One of your best influences on your consumers’ engagement experience comes from the quality of your digital customer service offering. Digital care was once viewed as a nice to have, not a need to have. This has changed. It is no longer a cost center and needs to be invested in and viewed for what it now represents, a scalable, ROI positive driver of brand loyalty.
Customer expectations are rising, and it’s critical for brands to keep pace with those expectations in ways that are innovative. Social messaging is your answer.