Digital customer engagement has changed. Modern consumers expect personalized, convenient and speedy interactions from their favourite brands, and they’re more than happy to jump ship to a competitor if their needs are not being met. It’s up to businesses to adapt their strategies or risk losing out.
In the past 18+ months, consumer habits have shifted overwhelmingly to the digital realm. What began as a necessity with the world locked down, has become a preference. Building happy and loyal customer relationships that feel relevant and individual is everything and brands need to think beyond just engaging at the start of a customer journey, as with traditional marketing and acquisition.
Marketers need to think more like CX professionals – CAC is no longer the key metric, it’s all about customer lifetime value.
The key to achieving this shift is a change in mindset and tools. Switching from mass-marketing to conversational marketing, and using the power of messaging channels to achieve this.
Introducing ‘The Conversational Marketing Playbook’ – let Conversocial guide you through how to integrate messaging into your customer engagement strategy. You’ll learn how to utilize messaging channel features built for engagement, that will help you create lasting customer relationships through continuous and meaningful conversations.
Conversational Marketing on Messaging Channels
A Channel available to everyone, even if they don’t have a Facebook account or not logged in, thanks to Guest Mode. It means every customer can enjoy the same level of experience no matter what their situation.
Click-to-Messenger Adverts (CTM)
Using images, videos or carousels, a click takes customers straight into Instagram Messages. There, a conversation begins with your brand that will continue asynchronously across the customer’s lifecycle.
Apple Business Chat (ABC)
A customer conversational experience in ABC is like a complete shopping trip - after choosing a product in Pickers, trying it on virtually with Augmented Reality, Apple Wallet’s integration means secure payments can also take place all within the same conversations.
Personalized messages like account updates, flight status or appointment reminders can all be sent based on the customer’s criteria. It means no important messages will ever be lost in a cluttered email inbox.
Google's Business Messages
Search -> Messaging
Engage your customers as soon as their journey begins. Offering messaging through organic search or via Google Maps makes it easy for customers to find brand through the tools that they use in their billions every day.
A Gateway to Rich Conversations
Seamlessly divert customers from phone calls to private messaging channels and begin richer, more engaging customer conversations across the lifecycle.
Discover how to Start Having Meaningful and Continuous Conversations
Each of these channels has its own features that appeal to different audiences, whether that’s based on demographic, location or hardware. But all of them are crucial to any brand looking to introduce conversational marketing to their engagement strategy. Our new ebook will:
- Introduce the concept of conversational marketing in the era of Boundless Customer Engagement™ and why messaging channels are its natural home
- Break down how each major messaging channel enables conversational marketing with your customers
- Provide real-world examples of how Conversocial’s customers have employed it successfully using our platform
Start having meaningful conversations with your customer by getting your copy of The Conversational Marketing Playbook.