What do Facebook Earnings Mean for Private Messaging?
In the face of on-going public scrutiny, Facebook outperformed analysts’ expectations, posting revenue of $21.08 billion for Q4 2019.
Last year, at F8, Facebook made it clear that prioritizing private messaging is at the heart of its plans for the future. It’s since backed up those claims by halting plans to open WhatsApp up to advertisers. This came as a huge surprise, particularly when you consider that Instagram ads accounted for over a quarter of Facebook’s total revenue in 2019.
On the earnings call, Mark Zuckerberg shared that the greatest growth Facebook is seeing in how people are communicating continues to come from private messaging, small groups, and disappearing stories. Furthermore, he shared the company’s commitment to going deeper into private messaging by investing more in commerce and payments. One example that Facebook has been working on is WhatsApp Payments. Soon, sending money will be as quick and easy as sending a photo.
At Conversocial, we're still seeing rapidly increasing volumes of business-consumer messaging over private messaging apps, with our clients sending 54% more private messages in 2019 than 2018. While ad revenue from its social channels will continue to be its core business, Facebook is certain to make strides to monetize its private messaging platforms via other means.
WhatsApp Joins the Dark Side
Some claim it improves battery life. Others say it makes working late at night more comfortable on your eyes. Personally, I just think it looks cool.
Dark mode can be a divisive subject, but whatever you think about it, it’s coming to WhatsApp in the near future. It’s already in beta and you can read more on how to get your hands on it here.
IBM ThinkLeaders Podcast
I was delighted to join the team on the IBM ThinkLeaders podcast along with Gabe Larsen from Kustomer to discuss all things AI and customer experience.
Hit play for our thoughts on:
- Building customer relationships through messaging
- Integrating messaging with backend systems
- How to utilize customer data effectively