Traditional customer service is broken. It's impersonal and robotic, creating a frustrated customer, left alienated by long wait times and dropped calls. The answer: Build a social customer service culture that has a personality - reinforcing your brand.
With this in mind, join Canadian Broadcasting Corporation, Ovum and Conversocial for an interactive webinar in which we cover the operational, cultural and technological opportunities—and challenges—for adopting a #SocialFirst customer service strategy.
When: Tuesday April 14th 11am EST; 4pm GMT
- Keith Dawson, Practice Leader - Customer Engagement at Ovum
- Daniel Fricker, Senior Manager, Digital & Social Media at Canadian Broadcasting Corporation
- Paul Johns, Chief Marketing Officer at Conversocial
If you are unable to attend, but still interested in hearing the discussion, register and a recording will be sent out following the broadcast.