We're proud to announce that Twitter today named Conversocial a Twitter Certified Product. To become Twitter certified, a product must undergo extensive evaluation — from their functionality and technical capabilities, to their customer references and company financials — ensuring they are leading quality and can best serve businesses’ needs.
“We couldn’t be more excited to have earned this distinction”, said Conversocial CEO and Founder Joshua March. “The partnership will help ensure the continued alignment between Conversocial’s and Twitter’s long term visions.”
With its wide reach, fast pace and public nature, brands who use Twitter as a customer service channel can improve customer sentiment, minimize brand risk and provide quality service at a lower cost to serve than traditional channels such as phone and email.
Yet, traditional customer service software is built for private, one-to-one interactions where everything is a customer service issue. Since social media mixes public and private, can be one-to-many, and combines customer service issues with general chatter and engagement, Conversocial was built to provide power social customer service at a large scale with its different approaches prioritization, workflow and analytics.