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The retail landscape has changed radically over the past few years. Consumers are noticeably shunning the high-street and instead choosing to shop online. E-commerce offers what the high street cannot—convenience. You can shop on your mobile device wherever, whenever. The exponential growth in e-commerce means that an in-store shopping experience just isn’t cutting it anymore.

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Win The High Street With #SocialFirst Customer Engagement

By Seleah Gardiner
Sep 29, 2017 1:00:35 PM
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The time came last month when my big toe started poking through the top of my Nike Flyknits signaling I needed some new running shoes, but the thing is, shopping is tough nowadays – do I choose Nike, Adidas, or Under Armour?  Do I purchase in-store or online? Can I find these cheaper on eBay or some knock-off website? The list goes on, and while I continued to ask myself these types of questions, I thought for a second “Wow, retailers must hate how I shop” and they should. I’m a Millennial, we now represent the largest market for retailers, and to earn our repeated business you’re going to have to pay for it.

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What Does a Good Relationship Cost With a Millennial? Are Retailers Willing to Pay?

By Thomas Miller
Oct 7, 2016 7:39:03 PM
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Tesco is a giant. Not only is it the biggest supermarket chain in the UK (with over 7,800 stores worldwide), it is also one of the biggest retailers in the world.  Being the third largest retailer by profits and the second largest by revenue makes Tesco’s operations mammoth.

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Jingle Bells, Tesco Rocks, Social’s Here to Stay - Tesco’s Social #CustServ #SocialFirst

By Luke Duffy
Dec 22, 2015 9:38:03 AM
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Retailers were some of the first adopters of social media as a marketing channel, using it as a means to attract and acquire new customers. It made so much sense—it was a great way to promote products and gain actionable insight from the buzz these campaigns generated. However, as publicised in reports from leading analyst firms such as Gartner, Forrester, and Ovum, social media is more than just marketing. Companies know this, the conversation has moved on. But the new standard of social media means supporting marketing’s efforts, delivering a best-in-class customer experience alongside promotional offers.

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The New Standard of Social Media for Retail

By Bryan Brennan
Sep 4, 2015 10:00:00 AM
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