The week before last, amidst the excitement of USA’s opening World Cup game vs Ghana, Conversocial sponsored Useful Social Media’s Corporate Social Media Summit in New York. As the official Social Customer Service Sponsor of the event, we went with high hopes of social customer service being a standout issue for many of the brands in attendance, and we were not disappointed. Although the agenda was broad, covering topics from internal structures and training to content creation and lead generation, social customer service was one of the hot topics of the event.
So with the sun set once more on the summit, what did we learn from the stellar line-up of corporate speakers? What should you take away and apply to your own social customer service strategy?