Anyone looking into the growing market of social media tools will find that it can be a confusing place.
Altimeter’s Jeremiah Owyang wrote a report on the unremarkable nature of different providers’ messaging; a prospective buyer is largely, and unfortunately, confronted with an array of indistinguishable general social media tools.
What’s missing from the market is software which is directly targeted at real business needs. The pursuit of social media for social media’s sake may be exciting while it’s a new and growing communication channel, but won’t help companies connect with their customers long-term.
That’s why at Conversocial we’ve identified the ways in which to best help companies deliver rapid customer service. We’ve designed our tool to give complete visibility over social channels, to ensure no issues are missed. Collaborative workflow allows all teams to work together on public social communication, and logging and reporting is developed in line with existing customer service practices and needs.
To hear it straight from the horse’s mouth, listen to CEO Josh March speak to bnetTV on how Conversocial is making its mark in the social media space. http://www.bnettv.com/conversocial/
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