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How building more personal and sociable customer relationships is critical for your success

Harry Rollason
By Harry Rollason on Feb 11, 2015 10:00:00 AM

preparingTraditional customer service is broken. It's impersonal and robotic, creating a frustrated customer, left alienated by long wait times and dropped calls. The answer: Build a social customer service culture that has a personality - reinforcing your brand. To do this, you must overcome operational and cultural challenges, by building a #SocialFirst strategy.

With this in mind, we wanted to share the second whitepaper in our series - Preparing the Enterprise for a New Social Customer Service Model - that discusses the challenges in adapting to the culture of social customer service.

Download the whitepaper and:

  • Discover the new cultural landscape of social media and how your company and its contact center must adapt.
  • Establish best practices to listen, engage and act fast so you can learn, anticipate and repeat your social customer service strategy.
  • Understand the future and how cultural changes present your biggest challenge, but also your greatest opportunity. 

This new white paper explores the impact of this power shift and offers cutting edge cultural and operational strategies with which to respond.

Read the full report here

Topics: Customer Service

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