2015 is the year in which Social Customer Service grows up. And with 65% of social media users preferring this channel to the traditional contact centers, companies that do not adapt will fall behind.
As we know Social Customer Service has redefined the relationship between customers and companies. But questions still remain. Namely, how do you prepare your business for the new Social Customer Service model, both technically and operationally?
With this in mind, we wanted to share with you the first of two whitepapers that will set out the challenges, and the requirements, for adopting a #SocialFirst strategy.
Download the whitepaper to learn:
- Why integrating social media and CRM is now an operational imperative.
- How to gain a competitive advantage by integrating social fully into your customer service operation.
- Why 50% of consumers are now more likely to turn to social media than use a support forum.
This new white paper explores the impact of this power shift and offers cutting edge cultural and operational strategies with which to respond.