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New Release: Tagging Customer Issues to Make Sense of Social Data

Marie Rose
By Marie Rose on Aug 1, 2012 2:34:00 PM

We are excited to announce the latest update to Conversocial’s analytics. 

We’ve released issue tagging to all Enterprise accounts, so that you can begin to finally make sense of your social data. Get quantitative and qualitative insight into what your customers are talking about.

1. Analyze Social Data Quickly and Effectively

You can now create completely bespoke tags in Conversocial, in order to categorize the different messages you receive from customers. We’ve made this really straightforward and easy to do while processing messages in your inbox - you can analyze and tag your messages as you go. Combining this with manual sentiment tracking is a great way to get a truly accurate recording of what your customers are saying.

2. Understand What Your Customers Are Talking About

It is impossible to get insight from social media without a means to organise the wealth of data you have being fired to you. Conversocial gives detailed analytics reports so that you can dissect this data and get a picture of what customers are talking about. Message tagging enables Conversocial customers to measure which topics are receiving the greatest buzz over time. Your tag analysis is combined with sentiment data, so you know exactly which areas are hot topics and which are the source of discontent.

3. Feed Customer Insight Back Into Your Business

A top level overview of what’s being discussed on Facebook and Twitter is great for reporting on common issues, but what about all the rich qualitative data that’s buried on a busy Facebook page? We’ve made it possible for you to easily view all messages you’ve organised under a specific tag, so that you can feed back your customers’ opinions into your business. In-tool filters and exportable reports give you the option to analyze customer feedback in greater depth, and ultimately improve your product and service offerings.

Are there any new features you’d like to see in Conversocial? We’re always looking for ways to make social customer service work best for you. Share your suggestionshere. We’d love to hear your feedback!

Topics: Product Launch

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