Social Engagement Beyond the ‘@’
We had a very successful and engaging webinar last month discussing Why You Should Be Using Social Customer Service in Your Marketing Strategy, and we are back for another on the 27th March 2013.
Our study, A Day In The Life Of Brands on Twitter, showed that 37% of tweets that mention retailers are customer service-related. But, only 3% use an @ mention. What are your consumers saying about you? Now is the time for Proactive Customer Service - turn listening into action.
Joshua March will be joined by two heavyweights on social customer service. Liel Leibovitz, Assistant Professor of Communications at New York University lead Conversocial's research report into the realities of consumer demand beyond the '@', and will share his field experience of the issues brands might be missing on Twitter. Alon Waisman, Social Media Operations Manager at Go Daddy is an industry leader in proactive customer care, and brings to the panel first-hand experiences of the brand benefits this can bring. We'll be discussing how social customer service teams can get involved in consumer conversations at the first signs of distress to avoid brand damage, improve customer relationships and even turn critics into advocates. Join us live at 1pm EST to learn about:
- Business-critical conversations taking place outside the @mention
- How to extract actionable insights from online conversations
- Companies successfully improving customer relationships through social outreach.
A Q&A session will take place at the end of the webinar for you to put forward all your burning questions to the panel about how proactive customer service can work with your business. And, of course, there will be a live discussion on Twitter taking part under #proactivecustserv.
Register today and find out how Proactive Customer Service can help save your brand.