Jack Threads is one of those innovative brands that were "born in social". Their founders immediately understood the value of Social Customer Service and engaging with their customers on the channels they preferred - social and mobile channels. #SocialFirst status (learn more in our Social Maturity Index) is something that Conversocial’s solution helped them achieve.
Successful retail brands can face a variety of customer service queries, whether shipment issues, order statuses, returns or product info, social media customer service has ushered in a new era in the way that customers can connect with brands like JackThreads. Although traditional methods are in still in place, brands are seeing a huge influx in engagement across their social and mobile applications. JackThreads preempted this trend and is now leading the way with a best-in-class strategy so they can be exactly where their customers need them to be.
Innovation 1st - Entering the SMI Ahead of the Game
Social Maturity is measured by innovation and investment. Brands who already have the innovation part down pat when entering the game are Contenders:
Contenders are often times in better shape than others on the SMI, because they already understand the value of Social Customer Service. Just look at JackThreads, it took them no time to see a real impact on the volume of service queries arriving via social. Read their #SocialFirst story here.
Join Our Webinar to Learn More
Join our webinar on Wednesday 28th September, where JackThreads will walk us through how they built a mature strategy for their social customer service operation. Since 2008, their core focus has been on creating an experience that goes beyond the product and is just as much the value of great customer service. Continuously evolving and innovating to adhere to their company ethos of ‘what you buy, is just as important as how you buy’ they will talk through how to provide authentic engagement, and how proactively talking to your customers has a bigger impact than you think.
Jeff Lesser, Product Marketing at Twitter, will be joining the discussion about customer trends towards social platforms to communicate directly to businesses. Learn more about new functions and what the future holds for the go-to-place for customers conversations.
Register and attend the webcast on September 28th at 11am EST/ 4pm BST to:
- Discover, from JackThreads, new strategies to mature your social customer service operation
- Learn directly from a Twitter team member the future and vision for this dynamic social channel