How a business handles social complaints is a measure of its customer service success. As social customer care develops, the expectations of a RIGHT NOW response has become more of a demand, meaning customers are quick to hate, when they aren’t given a ‘in the moment’ resolution.
So how do you prevent them from kicking up a fuss? When do you make the switch from public to private? And more importantly why is it important to turn that frown upside down? In this webcast Jay Bear reveals insight into the best practices for making a bad complaint come good and decipher the keyboard warriors from the real customers. #hugyourhaters.When: Wednesday 24th February @ 11am EST / 4pm GMT
- Jay Bear, New York Times Best Seller
- Paul Johns, Chief Marketing Officer at Conversocial
If you are unable to attend, but still interested in hearing the discussion, register and a recording will be sent out following the broadcast.