Today is the 3rd annual Community Manager Appreciation Day, a day founded by Jeremiah Owyang to celebrate the impressive work of Community Managers around the world.
Community managers have been the vanguard of companies’ growing involvement in social media over recent years, and take on lengthy list of duties to deal with the continual maintenance issues of virtual communities. Community managers play a vital role in creating positive customer engagement, resolving disputes, responding quickly to queries and advocating the brand.
Community managers’ responsibilities are becoming ever more important as social conversations become central to business goals. Liaising between different departments and customers they can form the vital frontline link from brand to consumer, leading the connection of customer service agents with complaints and relaying consumer insights from the virtual community to the marketing team. By effectively maintaining these channels of communication, customers feel the benefit of community management and so does the brand.
There will be a more detailed discussion on the role of the community manager at the Virtual Community Summit 2012. The one day conference will include a diverse range of talks for online community professionals, panel discussions and networking opportunities.
The summit takes place on 9th February and the Royal Institution of Great Britain and the website is here. We have a number of discounted tickets, available for the discounted priced of £250 (normal price £350) available here.