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Social Customer Service Webinar ft BBVA Compass, Comcast and Amica Insurance

Harry Rollason
By Harry Rollason on Mar 11, 2015 11:16:00 AM

Social media has overturned the traditional business-customer relationship and as customers gain more power, their expectations for good service will keep on rising. It is unsurprising therefore that 65% of CMOs are looking to get rid of broad target audiences and deal with customers’ as individuals.


With this in mind, we have teamed up with Useful Social Media to present a 45 minute best practice webinar alongside BBVA Compass, Comcast and Amica Insurnace.


  • Tuesday March 17th, 12pm Eastern / 4pm GMT


  • Jennifer Dominiquini, Chief Marketing Officer at BBVA Compass
  • Jared Schultheis, Executive Director, Digital Media Outreach & Customer Relations at Comcast
  • Joshua March, CEO & Founder at Conversocial
  • Lisa Melton, Assistant Vice-President, Marketing at Amica Insurance

The webinar will provide insight on how to:

  • Personalization at scale: From reach to resolution, ensure that you are meeting your customers where they are, on the only channel they own.
  • Creating a seamless social experience: Evolve your organizational structures to avoid internal tension and get everyone aligned.
  • Achieving a 360 degree customer understanding: Surface actionable insights and generate a cross platform identity for informed and unique customer interaction.

If you are unable to attend, but still interested in hearing the discussion, register and a recording will be sent out following the broadcast. There will be plenty of time for discussion, too – share your thoughts, questions and views about our webinar with #CSMNY.

Register for the Webinar 


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