Two days ago Inside Facebook reported that the discussions tab on Facebook pages was going to be removed from all fan pages by the end of October.
We've followed this up with Facebook directly and they have confirmed that all discussions tabs are going to be removed, and that their content will be migrated to the wall. They've seen generally low usage of the discussions app compared to the amount of engagement on the wall, and this could be in preparation for a new page format for brands coming soon.
If you experience direct customer service issues in your discussions tab, these conversations are now likely to be moving to the wall, making them more visible and easily shared. Along with Facebook's other recent changes, this makes plugging in your customer service team to Facebook more important than ever.
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