Great customer service isn't just about numbers, but numbers can still tell us a lot about a company's commitment to helping and engaging with people on social media. What proportion of people that try to engage get a response? How quickly does it come? Are some people getting responses much quicker than others?
That's why we've built a free tool to highlight key statistics for any Twitter account - Conversocial Performance Tracker.
You can use it today to see how your team are doing, or perhaps to compare your performance with that of another company. We've started with some basic - but important - statistics. These are the kind of numbers that get to the heart of what it means to provide social customer service: