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Conversocial Converges on Barcelona for 2015 Company Kick-Off

By Liz O'Brien on Jan 30, 2015 5:00:00 AM

Last week, Conversocial’s global team, stretching across four continents, descended on Barcelona for our annual Company Kick Off . The theme of this year’s company conference was Beyond Barcelona, with the focus on learning from each other whilst aligning globally and preparing for the year ahead.

Screen_Shot_2015-01-29_at_1.13.13_PMBut what does Beyond Barcelona mean for Conversocial and our clients? And what did we take away from the two days?

Reinforce your Company Vision

When your CEO gives the welcome address it will immediately dictate the tone for the rest of the event. Your company’s vision needs to remain at the forefront of everyone’s minds throughout the presentations from Product, to Marketing, to Sales. Alignment across departments is vital  and ensures that everyone is singing from the same hymn sheet.

Josh March, our CEO and Founder, delivered the Conversocial mission for 2015. Namely, to continuously innovate and deliver enterprise customer service applications, designed to help our customers effectively serve the social customer.

Alongside our company mission, Josh presented the idea of a cultural shift toward Social First™ that all companies must go through to serve their social customers. How it is about adopting social customer service and adapting to its culture with confidence at scale, to meet your customers where they are, on the first channel they own. With #SocialFirst, REAL service means REAL engagement that will begin to disrupt markets and diminish competitors.

Engaging Content

With the global Conversocial team growing and expanding into new territories it was important to make sure we are all aligned. Therefore the agenda stretched from topics such as new releases to client success stories and integration challenges to product roadmap. This allowed the team to learn, becoming experts in all areas of the business.

You want the content to be the guardrails for discussion, to open up a cross-pollination of ideas between teams and locations. Always encourage attendees to be fiercely inquisitive and unapologetically curious. Challenge thinking and set their own professional objectives. This was achieved over the course of the two days.

Getting to know you

CKO’s are a great opportunity for teams to get to know each other. Separated by geography, teams often have never met face-to-face, so creating better relationships should top of the agenda. To achieve this we spent the afternoon taking part in a scavenger hunt around Barcelona, teams were mixed and had to work together to discover hidden gems in the city and also to think creatively for a series of musical and artistic challenges. An amazing chance to get to know a new city but also to have fun! Laughing all the way as we stumbled badly through Spanish phrases, traditional dances and ridiculous poems. Add in a healthy bit of competition and you’ve built relationships that stretch across locations.

Personally for me, a company kick off should translate into next steps, with the real work beginning back in the office, on your next phone call or at your next client meeting. Beyond Barcelona set the tone from the outset, employees came knowing that this was just the beginning - they should leave feeling excited, motivated and armed with the tools to build a better product relationship for our customer success.

What I took away from our CKO, is that the best resources are sat with you every day, side by side. It’s easy to get caught up in the day to day and forget that your colleagues truly are the experts in their fields. Bounce ideas off them, ask their opinions and most of all trust their advice.

I’m excited for the year ahead here at Conversocial, we can’t wait to share what’s coming up with our current customers and welcoming new ones.

Here’s to a #SocialFirst 2015!

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