NEW YORK and LONDON, Oct. 23, 2014 – Conversocial, a leading provider of cloud-based social customer service solutions, today announced the appointment of Paul Johns, a marketing executive with 16 years’ experience in brand development for emerging and established technology firms, as Chief Marketing Officer. Johns will oversee the company’s global marketing, branding and public relations activities as Conversocial continues to capitalize on the growing market demand for social-based customer service in the call center.
“Paul’s strategic and creative approach to brand development make him the ideal fit to help build Conversocial’s voice and value proposition as we move into our next stage of growth,” said Joshua March, CEO and Founder of Conversocial. “As social customer service becomes an imperative in multi-channel call centers, Paul’s expertise will enable us to establish a compelling, differentiated and actionable company proposition on a global scale.”
Johns is a recognized industry executive with proven experience in brand storytelling, product marketing, analyst and investor relations. He joins Conversocial from Thomson Reuters, where he held multiple senior level marketing roles, including global head of marketing & communication of Financial & Risk, and CMO of the Governance, Risk and Compliance division. Previously Johns was CMO of Complinet, which was acquired by Thomson Reuters in 2010. Earlier in his career, Johns served as a CMO for a series of young technology startups, bringing them public by defining company strategy, developing advocacy and growing each business through product development, channel marketing, partnerships and acquisitions. These companies include Orchestria (now CA Technologies), Axiom Systems, GenesysLabs and Broadbase Software (now Kana).
“Customers today are increasingly turning to 'social first' when engaging with firms, but many companies struggle to find the right partner to help them modernize their call centers and effectively manage new channels,” said Paul Johns, CMO of Conversocial. “Conversocial has a unique opportunity to help transform today’s call centers, and I’m excited to join the team as we establish Conversocial as the clear choice for savvy businesses who understand the imperative to proactively engage with customers through social channels.”