A successful brand on social media is one that is authentic, judges each situation on its own merit and responds with empathy and genuine interest in the customer’s issue.
However in practice, it can be hard to disassociate social customer care from traditional marketing messages. And with social media becoming an ever more frequently used customer service channel it is imperative to distinguish between marketing and service messages. Bland one-way communication no longer cuts it.
During this bite-sized 20-minute webinar we will share tips on how to respond to customer issues on social channels in a way that will improve the customer experience and drive loyalty.
Tuesday July 29th at 3pm GMT/10am EST
David Barber, Head of Professional Services, Conversocial
The webinar will provide insight on:
- Brands leading the way in authentic social media customer service
- How to balance marketing messages with resolving customer issues
- Top tips for how to personalize your brand on social media
If you are unable to attend, but still interested in hearing the discussion, register your details and a recording will be sent out following the webinar. There will be plenty of time for discussion too, share your thoughts, questions and views about our webinar with #SocialCS.