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Jaclyn Fu

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Jaclyn Fu

Jaclyn is a Product Marketing Manager at Conversocial where she works at the intersection of marketing, sales, and product to help bring the best customer care solutions to market for our clients. She is based in Denver, CO and also teaches yoga at startups.

Social customer service moves at such a fast pace, keeping up with best practices and industry trends can be difficult. To help customer service professionals stay on top of increasing social volumes and the latest innovation, we’ll be sharing quick, informative tips and tricks on hot topics in our newest short form series: Engagement Experts.

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[Engagement Experts] Free Webcast: How Many Clicks to Resolution?

By Jaclyn Fu
Feb 16, 2017 5:30:00 PM
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We are thrilled today to announce a new strategic partnership with Twitter. Our teams will be working together to solidify Twitter as the best place for brands to engage with their customers. We will be working closely with Twitter’s product team to enhance solution development between our two companies and enable more focused and tailored products for the customer service industry.

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Conversocial Partners With Twitter to Drive Social Care Innovation for Brand Customers

By Jaclyn Fu
Feb 9, 2017 7:05:51 AM
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In 2016, after nearly a decade of expansion across highly public mediums,  we saw the rise of private messaging applications. After so much publicity, consumers, in their search for efficient and effortless resolutions, have resettled on the one-to-one communications that the industry began with. This has seen social platforms encroaching on the traditional contact center, with Twitter DM seen as a direct replacements for live chat and email. 

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6 Best Practices for Brands Using Twitter DM as a Service Channel

By Jaclyn Fu
Feb 2, 2017 4:49:00 PM
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While consumer adoption of social media and mobile messaging apps have unequivocally increased over the last few years, companies have yet to catch up to their customers. Many companies understand the importance of engaging in these social, mobile channels, but find it difficult to quantify and demonstrate its benefits in monetary terms.

We want to make it easier for companies to demonstrate the return on investment (ROI) of their social customer service efforts. If you’ve ever found yourself spending hours searching for statistics on the value of social customer care, look no further.

Download the ROI Study

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The Total Economic Impact of Conversocial for Social Customer Service

By Jaclyn Fu
Jan 25, 2017 7:30:00 AM
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Social media and customer service have really grown up together over the past decade. While customers are finally weaning themselves off nasty public spats and warming to directly messaging brands, brands have adopted the platforms where they prefer to communicate such as Twitter and Facebook Messenger. This is the good news. The bad news is that for most businesses, their customer service is still reactive rather than proactive and it’s costing them billions. 

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7 Ways to do Proactive Customer Service Without Being Intrusive

By Jaclyn Fu
Jan 6, 2017 3:52:18 PM
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Cyber Monday is stressful and chaotic for everyone. Your customers will likely wake up early (probably already putting them in a bad mood), and be barraged with deals, promotions and be forced to make in-the-moment purchase decisions. Your customer service team will need to rapidly keep up with all the emotional and urgent service inquiries that could make or break sales numbers.

Have you done these 5 things to prepare for the increase in volume?

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Do These Steps NOW to Handle Cyber Monday Social Volumes

By Jaclyn Fu
Nov 23, 2016 8:00:00 AM
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Using new functionality from Twitter, Conversocial has developed a first of its kind automation experience to enable companies to pre-emptively prompt customers for relevant information, making easier for customers to quickly provide additional information on mobile devices and reduce resolution time.

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New Twitter DM Automation Functionality for More Efficient Social Care Resolution

By Jaclyn Fu
Nov 1, 2016 12:19:48 PM
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Today Twitter released new native functionality to help brands deliver faster customer service over this growing channel, and to help customers reach brands more easily.

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Businesses can now indicate when they’re available for support on Twitter

By Jaclyn Fu
Sep 15, 2016 3:47:48 PM
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Companies can utilize Conversocial’s new SMS integration to deliver human, convenient and in-the-moment service to mobile customers.

The mobile consumer is adopting more social networks and messaging apps than companies can keep up with. Customers have quickly embraced social as a channel of choice for communication, preferring its in-the-moment, human and convenient qualities. Customer expectations have once again increased, and now these qualities are expected to carry over from social to all interactions with the brand.

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Conversocial Launches SMS Chat to Enable Customer Service Across All Social, Mobile Channels

By Jaclyn Fu
Jun 1, 2016 8:00:00 AM
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