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Emily Lordahl

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Emily Lordahl

Emily is the Marketing Engineer at Conversocial, where she combines her backgrounds in graphic design and web development. Prior to her time at Conversocial, she worked as a print designer in the DC area before taking General Assembly's Web Development Immersive, where she learned the ins and outs of writing code. When she's not designing, you can find her brushing up on her coding capabilities, exploring NYC or squealing at the sight of Dachshund.

All the Apple fiends out there are buzzing about the new features released in iOS10 last month. Like most, I’m opinionated about the changes for the few days post-download (still not sure how I feel about the bold typographic choices in Apple Music), but eventually I cannot remember my life of mobile operating systems past.

One feature release I’ve found quite interesting is the inclusion of more human, conversational and social interactions in iMessage that mirror some of the playful features in private messaging apps such as Messenger, SnapChat and WeChat.

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Brands with Friends: iMessage Social Behavior

By Emily Lordahl
Oct 14, 2016 1:15:21 PM
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You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye.

First it’s Twitter—what news did I miss that day? Who’s trying to slide into my DMs? Then it’s Instagram. What silly memes have my friends tagged me in? Whose filtered photo is giving me #FOMO? And finally, it’s Facebook. Which one of my high school “friends” is ranting about politics? Whose auntie just liked her post about her recent vacation? And then, it happens. Another. Engagement. Photo. I simply can’t. Goodnight.

Sound familiar?

I know it does. In the age of social, it’s certainly easy for customers to make themselves heard. But imagine if some of your favorite brands acted the same way your least favorite social “friends” did. Would you still be so loyal to said brand?

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What if your favorite brand was your least favorite social media friend?

By Emily Lordahl
Sep 28, 2016 1:26:10 PM
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