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Are words on social media set in stone?

By Alex Harvey on Sep 23, 2014 7:16:40 AM


If you’re in the UK at the moment, or have any connection to Scotland at all, you will be aware that a vote on independence just took place. The movement failed - Scotland will remain a part of the United Kingdom, as it has been since 1707. The campaign has been a long process, with opinions strongly divided and no love lost along the way. Will the two sides be able to shrug off the event and return to the daily grind with no hard feelings? For celebrities and other prominent figures, social media activity over the last few days suggests not.

Opinions are being recorded for all to see, revisit and then share and share again - a digital record of an emotionally charged debate. Scottish tennis player and (previously) much-loved Wimbledon champion, Andy Murray, decided to voice his pro-independence opinion on Twitter:

Many English people were displeased - ‘We supported you even though you are really dull!’ cried some. ‘We gave you a home!’ complained others (Murray has a house in Surrey, South East England). Others were a touch more aggressive:

And the always simple, yet effective:

Much worse was said and viewed by thousands.  Perhaps an ill-advised tweet then, from the 27 year- old. He could have benefitted from a social media advisor or, at the very least, a second pair of eyes. For those with a lower public profile, the aftereffects of independence opinions shared through social media will fade quickly. Celebrities, however, may suffer (again) from a communication medium that is immediate, public and volatile. Will you be cheering Andy on at Wimbledon 2015?

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