Ft: Martha O’Byrne-O’Reilly, Head of Messaging Developer Partnerships at Facebook
“As of now we are seeing huge demand for business messaging, especially for customer care, and I think this is from a lot of brands who are realizing in the heat of all this that they can actually serve their customers a lot more efficiently with messaging. Meaning, they can serve more customers at the same time and provide resolutions quicker.”
Martha O’Byrne-O’Reilly
Head of Messaging Developer Partnerships at Facebook Messenger
We’ve seen many brands hide their messaging capabilities within their app rather than integrating with popular private messaging channels such as iMessage, WhatsApp and Messenger.
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