<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=822753331186041&amp;ev=PageView&amp;noscript=1">

The Art of Digital Transformation

Ft: Adam Brotman, Former Chief Digital Officer at Starbucks



This episode of Conversations w/ Conversocial is truly enlightening. Adam shares his experiences of leading the digital transformation of Starbucks - from sending out millions of coupons in the mail to building an app that drives billions of dollars of revenue each year.

Along the way, we touch on:

  • How to map out and evaluate customer touch points
  • How to build a team of “digital athletes”
  • How to get buy-in from the people who sign the checks
  • How to identify opportunities for innovation
  • The value of harnessing a cross-functional team

It was an absolute pleasure speaking with Adam and make sure you check out Brightloom to see what his current venture is all about.

“You're going to realize you have all these different touch points, most of which are digital. And you have to think to yourself, to get my customer to love me, refer me, come back to me, buy from me, is all centered around my digital relationship with them.”

Adam Brotman

Former Chief Digital Officer at Starbucks

Be part of The Conversation The Conversation

Get no-nonsense best practices & insight, to help shape your customer experience operation, delivered straight to your inbox.

Keep The Conversation Going

This Week: Google Adds Business Messages to Maps and Search

With Google Business Messages appearing in search results and Google Maps, business to consumer messaging is now mainstream.

Read more

5 Customer Experience Trends for 2020 and Beyond

Listen to 5 of the key takeaways from our in-depth conversation with CX thought leader and keynote speaker Dan Gingiss.

Read more

Is This the NEW ‘New Dawn’ of Customer Centricity?

The global pandemic has changed just about every aspect of customer experience. Now more than ever, brands must embrace customer-centricity. Here's how.

Read more