Ft: Adam Brotman, Former Chief Digital Officer at Starbucks
This episode of Conversations w/ Conversocial is truly enlightening. Adam shares his experiences of leading the digital transformation of Starbucks - from sending out millions of coupons in the mail to building an app that drives billions of dollars of revenue each year.
Along the way, we touch on:
It was an absolute pleasure speaking with Adam and make sure you check out Brightloom to see what his current venture is all about.
“You're going to realize you have all these different touch points, most of which are digital. And you have to think to yourself, to get my customer to love me, refer me, come back to me, buy from me, is all centered around my digital relationship with them.”
Former Chief Digital Officer at Starbucks
We’ve seen many brands hide their messaging capabilities within their app rather than integrating with popular private messaging channels such as iMessage, WhatsApp and Messenger.Read more
The days of SMS are over. It's time for brands to move to messaging.Read more
The concept of website-less customer experience is perhaps a bit far off for most brands, but it could be the future.Read more