Ft: Adam Brotman, Former Chief Digital Officer at Starbucks
This episode of Conversations w/ Conversocial is truly enlightening. Adam shares his experiences of leading the digital transformation of Starbucks - from sending out millions of coupons in the mail to building an app that drives billions of dollars of revenue each year.
Along the way, we touch on:
It was an absolute pleasure speaking with Adam and make sure you check out Brightloom to see what his current venture is all about.
“You're going to realize you have all these different touch points, most of which are digital. And you have to think to yourself, to get my customer to love me, refer me, come back to me, buy from me, is all centered around my digital relationship with them.”
Former Chief Digital Officer at Starbucks
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