<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=822753331186041&amp;ev=PageView&amp;noscript=1">

The Art of Digital Transformation

Ft: Adam Brotman, Former Chief Digital Officer at Starbucks



This episode of Conversations w/ Conversocial is truly enlightening. Adam shares his experiences of leading the digital transformation of Starbucks - from sending out millions of coupons in the mail to building an app that drives billions of dollars of revenue each year.

Along the way, we touch on:

  • How to map out and evaluate customer touch points
  • How to build a team of “digital athletes”
  • How to get buy-in from the people who sign the checks
  • How to identify opportunities for innovation
  • The value of harnessing a cross-functional team

It was an absolute pleasure speaking with Adam and make sure you check out Brightloom to see what his current venture is all about.

“You're going to realize you have all these different touch points, most of which are digital. And you have to think to yourself, to get my customer to love me, refer me, come back to me, buy from me, is all centered around my digital relationship with them.”

Adam Brotman

Former Chief Digital Officer at Starbucks

Be part of The Conversation The Conversation

Get no-nonsense best practices & insight, to help shape your customer experience operation, delivered straight to your inbox.

Keep The Conversation Going

Why Private Messaging Apps are Better For Engaging with Customers Than Your Own App

We’ve seen many brands hide their messaging capabilities within their app rather than integrating with popular private messaging channels such as iMessage, WhatsApp and Messenger.

Read more

Why Messaging is Better Than SMS

The days of SMS are over. It's time for brands to move to messaging.

Read more

Could Messaging Replace Your Website?

The concept of website-less customer experience is perhaps a bit far off for most brands, but it could be the future.

Read more