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Move to Messaging
w/ Google's Business Messages

Ft: Rob Lawson, Partnerships at Google

 

Google's entry into the messaging market was marked with patience.

They launched in beta for quite a long time, watching how brands and consumers converse, and keeping a keen eye on what brands expect to be able to accomplish with messaging channels.

When they formally announced Google's Business Messages in June 2020, they revealed a platform that included all the key ingredients for a great customer experience. Shortly after the Business Messages launch, our head of Product Marketing and Partnerships, Jason Valdina, had a chance to catch up with Rob Lawson who leads partnerships and advocacy for the Google's Business Messages platform. In this talk, hear Rob speak about:

  1. How Google went about getting into the messaging market

  2. Google’s approach to messaging and getting consumers engaged

  3. How to integrate automation to make sure it enhances your customers' experience 

“If you want a taxi, would you rather pick up a phone, speak to a dispatcher and try and describe where you want picking up and where you're going, or would you rather open Lyft or Uber and have that happen automatically? ...when automation is easy and good, we prefer it.”

Rob Lawson

Partnerships at Google

With messaging entry points directly within Google search results and Google Maps, Business Messages ensures that customers can easily discovery a way to message brand. Watch the replay of this conversation to learn how the power of Business Messages can be applied to your businesses customer experience.

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