You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye.
First it’s Twitter—what news did I miss that day? Who’s trying to slide into my DMs? Then it’s Instagram. What silly memes have my friends tagged me in? Whose filtered photo is giving me #FOMO? And finally, it’s Facebook. Which one of my high school “friends” is ranting about politics? Whose auntie just liked her post about her recent vacation? And then, it happens. Another. Engagement. Photo. I simply can’t. Goodnight.
I know it does. In the age of social, it’s certainly easy for customers to make themselves heard. But imagine if some of your favorite brands acted the same way your least favorite social “friends” did. Would you still be so loyal to said brand?