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In A Cautionary Tale of Customers in the "Red Zone" Part 1, we discussed that customer service today means serving customers "in the red zone." Social media has been a saviour to serving consumers in-the-moment with their mobile phones in hand. Here in Part 2, the focus will be on the powerful combination that is the social, mobile consumer.

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A Cautionary Tale of Customers in the "Red Zone" Part 2

By Kristin Shevis
Dec 1, 2016 5:03:34 PM
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How customers came to feel entitled to a voice and a choice.

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A Cautionary Tale of Customers in the "Red Zone" Part 1

By Kristin Shevis
Nov 18, 2016 4:43:52 PM
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I’m a Brit. But I’ve lived in America for three years. This means I’ve been lucky enough to immerse myself in both cultures, benefiting from the best of both worlds (to my British friends not all Americans have perfect teeth and to my American friends not all Brits know the Queen!).

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Does Social Care Even Matter for Global Sports Brands?

By Harry Rollason
Nov 4, 2016 4:12:00 PM
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