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Feels like only yesterday we were arranging our top 10 friends on MySpace, well not really. But thinking back over how Social has evolved over the last ten years is pretty mind boggling. Newer channels to the mix, such as  Snapchat, Whatsapp and Facebook Messenger have helped redefine the social space. 

What’s new about these channels of course is privacy. Whatsapp and Snapchat were created for direct communication. There is no newsfeed or timeline. Engagements feel more curated and personal, and shares are virtually untraceable. Studies show that 70% of all social shares are private. This shows private messaging channels are becoming more relevant to the average social media user, maybe more so than traditional social media avenues.

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How Private Channels are Changing Communication as we Know it

By Harry Rollason
Apr 20, 2017 7:47:00 AM
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Every day the world creates 250,000 libraries of congress-worth of data. Allow a moment to let that sink in.

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How Automation Scales Human Experiences on Social Channels

By Jaclyn Fu
Apr 18, 2017 11:16:13 AM
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What makes top cloud-based services like Gmail so attractive for businesses today? Sure, everyone is obsessed with "the cloud”, but I’m talking about what makes it attractive to the actual people who use it? 

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Don’t Let a Marketing Tool Crash Your Social Care Strategy

By Bryan Brennan
Apr 14, 2017 11:25:45 AM
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Who’s talking about you on Dark Social?

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Who's talking about you on Dark Social?

By Harry Rollason
Apr 11, 2017 10:47:00 AM
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We live in a new reality where cyber attacks, leaked emails and hacked databases plague even the most secure institutions. Organizations who don’t safeguard properly against these data breaches leave themselves open for a mountain of legal issues and most importantly they risk losing consumer confidence which can plummet stock prices and even company valuation (just ask Yahoo.)

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3 Reasons Conversocial’s Social Authentication Feature Will Change the Way You Serve on Social

By Tamar Frumkin
Apr 7, 2017 9:41:00 AM
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