There’s a certain irony in writing a definitive guide to something as fast-evolving as social customer service. A lot has changed in the past month for social customer service––let alone the past year, when we published the previous edition of the Definitive Guide to Social Customer Service.
When we first wrote The Definitive Guide to Social Customer Service a couple of years back, we spent a good bit of it explaining what social customer service is. By the time we published our second edition of the Definitive Guide last year, folks understood what social customer service was but needed help rallying the rest of their organization behind the cause.
In order to keep pace with changes in the industry, we’ve decided to make the Definitive Guide to Social Customer Service a living, breathing document available online as a content you can link and share rather than just another eBook available for download (though you can still download a eBook of the guide if you prefer!)