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You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye.

First it’s Twitter—what news did I miss that day? Who’s trying to slide into my DMs? Then it’s Instagram. What silly memes have my friends tagged me in? Whose filtered photo is giving me #FOMO? And finally, it’s Facebook. Which one of my high school “friends” is ranting about politics? Whose auntie just liked her post about her recent vacation? And then, it happens. Another. Engagement. Photo. I simply can’t. Goodnight.

Sound familiar?

I know it does. In the age of social, it’s certainly easy for customers to make themselves heard. But imagine if some of your favorite brands acted the same way your least favorite social “friends” did. Would you still be so loyal to said brand?

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What if your favorite brand was your least favorite social media friend?

By Emily Lordahl
Sep 28, 2016 1:26:10 PM
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Earlier this year we released the 4th edition of The Definitive Guide to Social, Mobile Customer Service. Proving to be our most popular yet, the marketing team at Conversocial have just launched the downloadable audiobook version that discusses real life examples from thought leaders, industry experts and corporate practitioners. We appreciate how scary the step into social can be and how overwhelming white papers often are, so the dialogue featured in this audiobook has been pulled together with you in mind - giving in-depth context to our definitive guide chapters. Click here to download your audio go-to-guide for social customer service.  

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Introducing the Definitive Guide to Social, Mobile Customer Service AudioBook

By Natasha Palmer
Sep 27, 2016 2:52:00 PM
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Jack Threads is one of those innovative brands that were "born in social". Their founders immediately understood the value of Social Customer Service and engaging with their customers on the channels they preferred - social and mobile channels. #SocialFirst status (learn more in our Social Maturity Index) is something that Conversocial’s solution helped them achieve.

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Webinar: Learn from JackThreads & Twitter How to "Grow Up" Your Social Customer Service

By Tamar Frumkin
Sep 23, 2016 5:21:55 PM
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Technology that connects people is only ever as good as the people it connects. Crowds is one of the best tools to tap into your community’s full potential, so you’ll need to find the right people to match the software. Here’s how you set up the right program to support your technology, empower your community, and meet all your targets.

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4 Easy Steps to Create An Effective Community Program with CROWDS

By Kevin Forcet
Sep 21, 2016 12:06:07 PM
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Messenger seems to be unstoppable. Not only have they passed the 1 billion user benchmark, but they are adapting at lightning speed to become the most convenient, service-friendly and useful social service channel possible. This week Facebook announced even more changes to Messenger that are relevant for brand/customer conversations.

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4 Must Have Messenger Updates for Better Customer Service

By Tamar Frumkin
Sep 20, 2016 2:21:00 PM
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The stats are loud and clear, and we’ve heard them over and over again: the cost for bad customer service is high. “78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience”, according to American Express. It also takes “12 positive experiences to make up for one unresolved negative experience”, says Ruby Newell-Legner. However, my experience flying an airline this past month made me seriously question these claims.

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Does Good Customer Service Matter For the Price Sensitive Customer?

By Lia Winograd
Sep 19, 2016 2:31:19 PM
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*This post was originally published on Social Media Today. See original article here

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6 Best Practices for Building a Considerate, Collision-Free Messenger Bot

By Anthony Thomas
Sep 14, 2016 2:42:06 PM
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Meeting the needs of customers whilst running a successful business can at times give rise to a number of challenges. These include expected response times, finding the right tone of voice to suit your client base, and adopting multi-channel strategies with unified conversation threading.

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The Challenges of Customer Service on Social Media and How to Overcome Them

By Tamar Frumkin
Sep 13, 2016 12:47:25 PM
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