Falling at in at numbers 5 and 6 respectively, the two companies were recognized alongside brands such as KLM, T-Mobile USA and Sony for their devotion to delivering great service through social media.
The study, conducted between 1 March and 30 May 2012, measured that fifth-place Sephora answered 1,822 Facebook posts during that time – 73.97% of the total they received. This number was followed closely by Tesco, who answered 1,400 questions on Facebook, 82.11% of their total. Both brands welcome comments on their Facebook pages, and have dedicated social customer service representatives who actively engage with their customers on Facebook, responding to questions and listening to complaints.
You can find the full list of brands below, and the original Social Bakers article here.
Well done to both the Tesco and Sephora teams. Keep up the great work!