As the world’s number one daily deals company, Groupon have a heavy social media workload, with Facebook pages and Twitter accounts for nearly all of their market cities. With social properties to cover over 500 cities across 40 countries worldwide, and multiple teams to manage them, Groupon developed a real need to manage a rapidly growing, international, social customer base. Reaching hundreds of thousands of fans and followers was a time consuming task, which was increasingly difficult to measure.
Marcus Pappert, Head of Groupon’s Social Media Marketing in Germany, lead the company’s efforts to find a solution.
“With many international teams working on our numerous Facebook pages and Twitter accounts, a means of managing these has become a necessity. We found Conversocial to provide the best service on the market for our ever-growing social media activity.”
Groupon’s international teams are now using Conversocial to automate the publishing of daily deals to all of their fan pages with custom RSS feeds; messages can be sent to fans across different cities in just one click, with multi-page posting.
Consolidated reporting and analytics give insights across Groupon’s many social properties. Conversocial’s cross-platform engagement metric, IPM, allows them to benchmark the success of one Facebook page or Twitter account against another. Teams across the world are now using our tool to manage support issues coming through social media. Having full workflow and conversation history allows customer service teams to stay on top of queries, complaints and questions with much greater ease.
We’re really excited to be working with an industry leader like Groupon and look forward to working closely with them in our ongoing development of Conversocial.
Conversocial is a Social Media Management System that helps businesses manage the increasing volume of two-way communication going through social platforms like Facebook and Twitter. Through in-depth engagement analytics and comprehensive comment management tools, Conversocial enables effective marketing distribution and customer support.
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