Chief Executive.net: Customer Service Is Your Marketing Strategy

3rd of December 2012 by Rachel

Our CEO, Joshua March, wrote about the importance of having customer service in your marketing strategy for Chief Executive.net’s “Leadership & Strategy”.

You can read the full article below, or on Chief Executive.net’s website

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Joshua March’s Interview on Bloomberg TV: Capitalizing on Social Media Shoppers

27th of November 2012 by Rachel

Our CEO, Joshua March, was interviewed yesterday on Bloomberg Television’s “Market Makers”, speaking about Capitalizing on Social Media Shoppers.

Joshua March was live on Bloomberg TV yesterday morning talking about how social customer service would impact retailers during the Holiday Season, and why it is so important to have social customer service in place during this time.

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Black Friday: Keeping Your Customers’ Holiday Spirit Alive with Social Media

19th of November 2012 by Rachel

With Black Friday and Cyber Monday just round the corner, how should retailers utilize social media to prepare for America’s biggest shopping event?

After a huge Thanksgiving family gathering, the next thing on the agenda for most people is to get all the bargain presents in time for the Holidays.

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Advocacy Gets Social: Surprise and Delight Customer Service. Lessons from Four Seasons, GoDaddy, Samsung and General Motors.

16th of November 2012 by Anna

The Conversocial team recently attended our industry's leading event, the Social Media for Customer Service Summit. Over the following weeks, I’ll be bringing a recap for those who missed it – best practice from Zappos, FedEx, Samsung, Hilton, McDonalds, jetBlue, Verizon and more. Today, proactive customer service.

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Reacting to disaster, avoiding a crisis. How did retailers respond to Hurricane Sandy online?

13th of November 2012 by Rachel

In face of disaster, where should you draw the line between an opportunistic sales push and complete silence? 

“Sandy Sale”, “This Storm Blows (but Free Shipping doesn’t)”, “Franken Storm Franken Sale” and “Every Cloud has a Silver Lining” were amongst the slogans used by businesses during the disaster – leaving many New Yorkers gobsmacked and outraged by the insensitivity.

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