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Harry Rollason

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Harry Rollason

Harry is the North American Marketing Manger at Conversocial where he helps drive highly compelling and differentiated marketing initiatives. Now residing in NYC he is also passionate about food and Arsenal FC.

How should brands decide who to be on social? Ten years ago, this was a valid question, but no longer. Consumers are in the social driver’s seat - they’re calling the shots - and the only decision left for brands is whether to play along or get publicly roasted in absentia. And what do these free-wheeling consumers want? By a show of force, they’re seeking authentic brand personalities who stand for something. 

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How Top Brands Are Authentic Through Social

By Harry Rollason
Jan 26, 2017 4:57:49 PM
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Customer care has always been paramount to the perceived quality of service within the airline industry. But for airlines, being there for customers in real-time goes further than just response times. The traveller of today has higher expectations and a lower resistance to brand change, despite the air miles they may have accumulated. These travelers have been empowered, finding their voice over new social platforms both in public and private channels. The new competitive advantage for airlines is humanity in service at all customer touch points. Airlines that are attempting to capture, understand, and win the “always on” travelers of 2017 are first faced with the prospect of having to initiate a personalized experience.

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Social Care Best Practices from Michael Roy, Social Care Strategy Lead at Alaska Airlines

By Harry Rollason
Jan 17, 2017 3:15:05 PM
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I’m a Brit. But I’ve lived in America for three years. This means I’ve been lucky enough to immerse myself in both cultures, benefiting from the best of both worlds (to my British friends not all Americans have perfect teeth and to my American friends not all Brits know the Queen!).

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Does Social Care Even Matter for Global Sports Brands?

By Harry Rollason
Nov 4, 2016 4:12:00 PM
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Apple, Amazon, and Microsoft; all on the Fortune 500 list of most profitable companies in the US. Household names. But what do these companies have in common? The answer lies in the way they interact with their customers, putting an enormous emphasis on customer experience, and the results speak for themselves.

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What these Fortune 500 Companies are Doing for Their Customer Service Strategy

By Harry Rollason
Oct 19, 2016 2:05:10 PM
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