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Harry Rollason

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Harry Rollason

Harry is the North American Marketing Manger at Conversocial where he helps drive highly compelling and differentiated marketing initiatives. Now residing in NYC he is also passionate about food and Arsenal FC.

Customer service agents are the superheroes of the business world: when they save the day, it goes without thanks but when they perform poorly, they’re blamed like Batman. If that blame occurs on social media, it occasionally goes viral costing the company brand reputation.

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The 3 Ways Social Care Saves Money

By Harry Rollason
Jun 21, 2017 5:32:00 PM
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Customer expectations for service are higher than ever, and regulated industries don’t get a pass. Today’s consumers are accustomed to effortless interactions with modern services like Amazon and Uber and this simplicity is the bar that financial, insurance, and telecommunication companies are held to—regardless whether they are hampered by government regulations.

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4 Ways to Make Social Care Work in Highly Regulated Industries

By Harry Rollason
May 12, 2017 11:18:49 AM
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Social media at its inception was the perfect tool for marketers: direct access to their target market, real-time data, and a powerful bullhorn for their messaging. Marketing drove the social vehicle. But today, with the behemoth that social has become (81% of Americans now use it), customer service teams have taken the reins of social.

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The Hidden Marketing Value of Social Care Tools

By Harry Rollason
May 2, 2017 4:26:31 PM
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Feels like only yesterday we were arranging our top 10 friends on MySpace, well not really. But thinking back over how Social has evolved over the last ten years is pretty mind boggling. Newer channels to the mix, such as  Snapchat, Whatsapp and Facebook Messenger have helped redefine the social space. 

What’s new about these channels of course is privacy. Whatsapp and Snapchat were created for direct communication. There is no newsfeed or timeline. Engagements feel more curated and personal, and shares are virtually untraceable. Studies show that 70% of all social shares are private. This shows private messaging channels are becoming more relevant to the average social media user, maybe more so than traditional social media avenues.

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How Private Channels are Changing Communication as we Know it

By Harry Rollason
Apr 20, 2017 7:47:00 AM
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Who’s talking about you on Dark Social?

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Who's talking about you on Dark Social?

By Harry Rollason
Apr 11, 2017 10:47:00 AM
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