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Harry Rollason

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Harry Rollason

Harry is the North American Marketing Manager at Conversocial where he helps drive highly compelling and differentiated marketing initiatives. Now residing in NYC he is also passionate about food and Arsenal FC.

Love it or hate it, Black Friday is almost upon us. This means marketing teams are in overdrive, all looking to out-market the other with above-the-line campaigns. With all this marketing spend allocated, a very important aspect often gets overlooked: how to deal with the increase in volume of social, digital customer interactions.

So with your marketing teams gearing up to push out promotional sales-led messaging, it’s critical to be prepared for the inbound messages that will result. 

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5 ways to combat unpredictable support surges with social care

By Harry Rollason
Nov 21, 2017 10:03:37 AM
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There have been many changes in the social customer service landscape over the last year—and even the last few months—which are helping to define how brands engage with their customers.

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To compete with AI, companies must show empathy

By Harry Rollason
Oct 20, 2017 8:45:00 AM
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Social maturity leadership isn’t a destination so much as it is a journey, and today’s forerunners are just as easily tomorrow’s Contenders, Conservatives, and Observers. That’s because enduring leadership requires ongoing social innovation and investment to keep from being overtaken. If all else remains constant and competitors move up the index, your brand falls behind. To maintain leadership, internal social champions must keep the #SocialFirst flame alive.

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How Social Leaders Maintain their #SocialFirst Edge

By Harry Rollason
Sep 27, 2017 2:38:40 PM
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Contenders stand a great chance of leadership if they can get the budget in order. They are those companies with freedom, agility, and no end to innovative ideas but for whom investment is a limiting factor. They achieve impressive results but only on a small scale. These are typically smaller companies in lesser regulated industries with a handful of gung-ho internal social champions, but where social care lacks the executive direction that it needs.

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How Social Contenders Can Evolve into Leaders

By Harry Rollason
Sep 21, 2017 4:45:04 AM
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Conservatives are those companies who have achieved high investment but low innovation in social care. There are a number of reasons why companies might end up here but most often it’s due to legacy systems, internal bureaucracy, and a lack of executive awareness or interest in social care. While these brands have the capacity to invest heavily in social care tools and to deploy specialized teams of agents, they’re unable to make the best use of them. This category often includes large companies in regulated environments, such as Finance and Insurance.

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How Social Conservatives Can Evolve into Market Leaders

By Harry Rollason
Sep 8, 2017 11:30:50 AM
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This is part 2 in a 5-part series which will help readers understand where their brand falls on the Social Maturity Index and how they can ascend to leadership. To start at the beginning, click here.

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How Social Observers Can Evolve into Social Contenders

By Harry Rollason
Sep 2, 2017 11:16:00 AM
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This is part 1 in a 5-part series which will help readers understand where their brand falls on the Social Maturity Index and how they can ascend to leadership.

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What do social mature brands look like?

By Harry Rollason
Aug 25, 2017 9:39:00 AM
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