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Harry Rollason

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Harry Rollason

Harry is the North American Marketing Manger at Conversocial where he helps drive highly compelling and differentiated marketing initiatives. Now residing in NYC he is also passionate about food and Arsenal FC.

Feels like only yesterday we were arranging our top 10 friends on MySpace, well not really. But thinking back over how Social has evolved over the last ten years is pretty mind boggling. Newer channels to the mix, such as  Snapchat, Whatsapp and Facebook Messenger have helped redefine the social space. 

What’s new about these channels of course is privacy. Whatsapp and Snapchat were created for direct communication. There is no newsfeed or timeline. Engagements feel more curated and personal, and shares are virtually untraceable. Studies show that 70% of all social shares are private. This shows private messaging channels are becoming more relevant to the average social media user, maybe more so than traditional social media avenues.

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How Private Channels are Changing Communication as we Know it

By Harry Rollason
Apr 20, 2017 7:47:00 AM
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Who’s talking about you on Dark Social?

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Who's talking about you on Dark Social?

By Harry Rollason
Apr 11, 2017 10:47:00 AM
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How should brands decide who to be on social? Ten years ago, this was a valid question, but no longer. Consumers are in the social driver’s seat - they’re calling the shots - and the only decision left for brands is whether to play along or get publicly roasted in absentia. And what do these free-wheeling consumers want? By a show of force, they’re seeking authentic brand personalities who stand for something. 

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How Top Brands Are Authentic Through Social

By Harry Rollason
Jan 26, 2017 4:57:49 PM
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Customer care has always been paramount to the perceived quality of service within the airline industry. But for airlines, being there for customers in real-time goes further than just response times. The traveller of today has higher expectations and a lower resistance to brand change, despite the air miles they may have accumulated. These travelers have been empowered, finding their voice over new social platforms both in public and private channels. The new competitive advantage for airlines is humanity in service at all customer touch points. Airlines that are attempting to capture, understand, and win the “always on” travelers of 2017 are first faced with the prospect of having to initiate a personalized experience.

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Social Care Best Practices from Michael Roy, Social Care Strategy Lead at Alaska Airlines

By Harry Rollason
Jan 17, 2017 3:15:05 PM
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