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Bryan Brennan

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Bryan Brennan

Bryan Brennan began his career in financial sales on Wall Street after under-grad. He then progressed to Booker Software, a wellness startup, where he helped build the business in the Northeast territory working with notable companies like DryBar and Blo Beauty Bar. Since then he serves as Head of Business Development for North America at Conversocial, managing sales coaching, messaging, and recently creating the go-to market strategy for Conversocial's newest product, CROWDs (currently used by Google, Blizzard, and Verizon). Bryan earned a degree in Psychology from St. Lawrence University in 2012. He currently lives in New York City.

What makes top cloud-based services like Gmail so attractive for businesses today? Sure, everyone is obsessed with "the cloud”, but I’m talking about what makes it attractive to the actual people who use it? 

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Don’t Let a Marketing Tool Crash Your Social Care Strategy

By Bryan Brennan
Apr 14, 2017 11:25:45 AM
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As the user base of social media platforms grow and an increased ROI is evident on social media channels such as Facebook Messenger, Instagram and Twitter, it’s only wise to take heed of the growing value of social customer service as we work our way into the new year.

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5 Must-Haves for Stellar Customer Service

By Bryan Brennan
Feb 8, 2017 12:09:32 PM
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The days when the majority of compliments and complaints came from phone calls and web forms are ones for the history books. Social media is quickly becoming a breakout candidate for real-time customer service as mobile engagement continues to skyrocket. Here are 5 habits of your social, mobile customers you simply need to know

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5 Habits of Your Social, Mobile Customers

By Bryan Brennan
Dec 7, 2016 5:48:18 AM
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Pokemon GO is the fastest growing mobile app to date, surpassing Twitter in daily users (21 million) in its first week and overtaking Facebook with daily average engagement (33 minutes, 21 seconds) in its second week. With this in mind I went out into the field to see what the buzz around Pokemon GO was really all about and how players are getting support for issues that occur inside of the game.

With "self-service" becoming more popular amongst games, where do players turn for commonly asked questions, issues, etc.? How can a company truly handle the volumes of complaints on a game that is super popular? We asked the gamers themselves...

Read on for the transcript, or watch the video below. 

Read below for a transcript, or watch the video above. 

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Spotlight: What Pokemon GO Can Teach Us About Crowdsourced Support

By Bryan Brennan
Aug 9, 2016 9:58:54 AM
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Retailers were some of the first adopters of social media as a marketing channel, using it as a means to attract and acquire new customers. It made so much sense—it was a great way to promote products and gain actionable insight from the buzz these campaigns generated. However, as publicised in reports from leading analyst firms such as Gartner, Forrester, and Ovum, social media is more than just marketing. Companies know this, the conversation has moved on. But the new standard of social media means supporting marketing’s efforts, delivering a best-in-class customer experience alongside promotional offers.

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The New Standard of Social Media for Retail

By Bryan Brennan
Sep 4, 2015 10:00:00 AM
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As summer draws to a close, parents begin the arduous process of getting their children ready for school. When it was my turn to go back to school, longer than I care to admit, my parents and I had a check-list of sorts to make sure I was ready for my first day. It looked something like this: 

We were always lost. We typically had a general idea of what to buy (clothes, school supplies, etc.) but actually formulating where to buy these items was always a big question mark for us. Thus, we would be looking for recommendations from friends, family, etc.

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Back to School Basics

By Bryan Brennan
Aug 13, 2015 9:32:00 AM
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I can remember when I first started tweeting, a cold November day in Canton, NY while I was sitting in my college dorm contemplating adopting this new social media platform. I was enrolled in an education class and the professor required everyone to communicate and participate in the course work via Twitter. She was onto something there; a trend that would become more popular by the day across the world.

But what are the advantages of having a more social university?  A few highlights include access to campus events, news, and, for the co-eds, the ability to hook up their social profiles to the online dating apps that have become so wildly popular in the last few years.  On the surface, the university campus is an ideal social community that is thriving due to the nature (and age) of the members contributing.

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How social is your University?

By Bryan Brennan
Jun 9, 2015 11:49:00 AM
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What a morning for the sport of soccer (football for anyone reading this outside of the U.S). Seven high-ranking FIFA (Fédération Internationale de Football Association) officials, the game’s international governing body, were arrested this morning following an investigation led by the FBI into corruption inside of the organization.

Ironically, the FIFA officials arrested were attending the annual FIFA meeting to potentially re-elect Sepp Blatter (FIFA’s current, and only, president). Mr Blatter is use to accusations against him for corruption, with both the 2018 and 2022 World Cup subject to bid tampering allegations. Being a rampant sports fan, this news does not come as a shock, but more of right justice amid the rumors surrounding this organization for the past 20 years. That got me thinking; what are some takeaways from these series of events?

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What can FIFA teach us about trust?

By Bryan Brennan
May 27, 2015 1:18:00 PM
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