So, you’ve developed your company’s first dedicated social customer service team—congrats! Now how do you keep it going?
Bad weather is a regular occurrence here in the UK, and with this bad weather often come downed power lines and interruption to services. Therefore, utility companies are in a constant state of high alert when bad weather hits.
Love it or hate it, Black Friday is almost upon us. This means marketing teams are in overdrive, all looking to out-market the other with above-the-line campaigns. With all this marketing spend allocated, a very important aspect often gets overlooked: how to deal with the increase in volume of social, digital customer interactions.
So with your marketing teams gearing up to push out promotional sales-led messaging, it’s critical to be prepared for the inbound messages that will result.
Customer chat allows brands to initiate customer conversations on brand properties, creating a single, seamless and continuous conversation over Messenger, enabling brands to handle broader customer inquiries while maintaining best-in-class customer service.
New York Times best-selling internet entrepreneur, Jay Baer calls social customer service a “spectator sport.”