Thoughts on the latest social news from the
Conversocial team. Join the discussion.

Top five takeaways from the Definitive Guide to Social Customer Service

October 30, 2014 09:31 AM by Harry Rollason

Trust me, as anyone who works in content marketing will testify, when you spend a lot of time writing a piece the last thing you want to do is revisit it. However, last night that is exactly what I decided to do.


Here are my five top takeaways from our recently published Definitive Guide to Social Customer Service—where I try to look a little more deeply at the underlying themes:

Read More

Are Theme Parks Making the Most of Social Customer Service?

October 28, 2014 10:08 AM by Alex Harvey

When it comes to driving higher levels of engagement over social media, some industries have it easier than others in terms of a place to start from. Companies whose mission it is to thrill and delight customers on a daily basis should have no qualms about doing the same on social media. Theme parks fall into that category.


Theme parks set out to be world leaders in branded, location-based, entertainment that is capable of delivering memorable experiences for families and groups of friends. They are blessed with a wealth of content to bolster their marketing campaigns - including situations and images that highlight genuine extremes of emotion - but have they taken that content, that emotion, and used it to deliver a superior customer experience?

Read More

Conversocial Appoints Paul Johns as Chief Marketing Officer

October 23, 2014 09:08 AM by Harry Rollason


NEW YORK and LONDON, Oct. 23, 2014 – Conversocial, a leading provider of cloud-based social customer service solutions, today announced the appointment of Paul Johns, a marketing executive with 16 years’ experience in brand development for emerging and established technology firms, as Chief Marketing Officer. Johns will oversee the company’s global marketing, branding and public relations activities as Conversocial continues to capitalize on the growing market demand for social-based customer service in the call center.

Read More

‘So, do you just sit on Facebook all day?’ The life of a Social Customer Service Agent

October 22, 2014 12:58 PM by Liz O'Brien

Working in a contact centre is largely how you’d expect - rows upon rows of desks with the constant bashing of keyboards, repetition of can I help you’s?’ and I’m sorry to hear that Themed fancy dress days, endless charity raffles and some questionable canteen lunches...


It’s now been five months since I left the contact centre of a leading UK supermarket but questions from my new colleagues have led me to reflect on my time as a social customer service agent.

Read More

Best Practice Webinar: Should your organization use a dedicated Twitter account for customer service?

October 17, 2014 09:04 AM by Harry Rollason

A common question among customer service professionals is whether companies should deliver social customer service from their primary Twitter handle, or if they should have a dedicated service handle.


In this 20 minute webinar, we take a look at the pros and cons of both approaches to give you the information necessary to make the right decision for your company.

Read More

The effect of the 2014/15 NFL American Football Season on e-commerce and retail companies

October 15, 2014 12:50 PM by Bryan Brennan

Are you ready for some (American) Football?!

With Week 6 already gone, and Week 7 approaching, football season is well and truly under way. So what role does social media or social customer service play in all of this?

An important one, for sure. I often take to Twitter to vent, consolidate and congratulate my team depending on the result. Whether my team is doing well or poorly, I want to show my support. How do I do that?  Easy - I jump online to  NFLshop or Amazon to shop for a t-shirt, jersey, etc. Or I could go into the store and get my #74 Nick Mangold jersey (Yes, I’m a Jets fan, and I’m proud to shout/tweet about it).

Read More

17 Statistics That Show Social Media is the Future of Customer Service

October 10, 2014 10:45 AM by Mike Schneider


Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.

To celebrate the release of the Third Edition of the Definitive Guide to Social Customer Service, here are 17 statistics that show social media’s rise as a customer service channel and its bright future.

Read More

Video: How Hertz Provides 24/7 Social Customer Service Globally

October 08, 2014 11:44 AM by Mike Schneider

The winter holidays bring families together. The travel industry makes these reunions a reality.

During the last months of the year, delivering a customer experience is all the more essential in the ultra-competitive travel and transportation markets. Nearly 30% of Americans traveled 50 miles or more during the 2013 holiday season (between December 21 and January 1), the highest number ever recorded. The AAA says that 91% of these travelers (85.8 million) traveled by automobile. The stakes will be higher than ever during the 2014 holiday season.

Even in the holiday spirit, there will no doubt be customer service issues—lots of them. Today’s customers expect service wherever they reach out, especially if they’re away from home. Nearly 10% of these customers are likely take their customer service issues to social media during their travels. This number rivals the number who would directly contact their travel agent.

As a result, it shouldn’t be too much of a surprise that leading rental car service Hertz now has nearly 10% of its conversations with customers over social media. What truly makes Hertz the leader in their industry though, is their ability to quickly and effectively answer these questions 24 hours a day, seven days a week across 4 rental car brands in 140 countries with 11,000 locations globally.

Read More

Conversocial and Cirrus one step closer to unified queue

October 01, 2014 04:00 AM by Alex Harvey


Contact Centre Expo 2014 sees the unveiling of a new partnership between Cirrus, the best of breed operator in the Cloud Contact Centre (CCaaS) Market and Conversocial, the leading social customer service solution.

Read More

Webinar: Boost customer satisfaction and loyalty through customer engagement, ft Royal Mail and Gumtree

September 30, 2014 11:18 AM by Harry Rollason

Customers have higher expectations for the quality and speed of responses they receive from companies than ever before over social media. However, achieving an integrated, authentic and efficient responsein order to boost customer satisfaction and loyalty—remains a challenge for many.


With this in mind, we have teamed up with Useful Social Media to present a 45 minute best practice webinar alongside Royal Mail and Gumtree.

Read More