Feels like only yesterday we were arranging our top 10 friends on MySpace, well not really. But thinking back over how Social has evolved over the last ten years is pretty mind boggling. Newer channels to the mix, such as Snapchat, Whatsapp and Facebook Messenger have helped redefine the social space.
What’s new about these channels of course is privacy. Whatsapp and Snapchat were created for direct communication. There is no newsfeed or timeline. Engagements feel more curated and personal, and shares are virtually untraceable. Studies show that 70% of all social shares are private. This shows private messaging channels are becoming more relevant to the average social media user, maybe more so than traditional social media avenues.